Christina Hendricks Inks Deal with Latisse

Christina Hendricks Alexander McQueen Savage Beauty 2011
Larry Busacca/Getty Images

NEW YORK, NY - MAY 02:  Actress Christina Hendricks attends the "Alexander McQueen: Savage Beauty" Costume Institute Gala at The Metropolitan Museum of Art on May 2, 2011 in New York City.

The 'Mad Men' star hopes to raise $500,000 for the Make-A-Wish Foundation through the lash company's Wishes Challenge.

MadMen’s Christina Hendricks has inked a deal with prescription lash-growth treatment Latisse to be the spokeswoman for the brand’s Wishes Challenge, a campaign benefiting the Make-A-Wish Foundation.

“From being an actress and wearing so much makeup and false lashes for Mad Men I've been interested in Latisse for some time,” Hendricks said. “When they approached me about joining with Make-A-Wish, it became incredibly appealing.”

Together with Allergan, the makers of Latisse, Hendricks is encouraging people to join the challenge in hopes of raising $500,000 for the charity, which benefits children suffering from life-threatening illnesses.

Hendricks, who begins filming season five of the AMC hit series next month, is documenting her lash growth and involvement with the campaign at www.latissewisheschallenge.com.