Chrysler Sets Super Bowl Spots

Chrysler 300 - H 2014
AP Images/Invision

Chrysler 300 - H 2014

The auto company announced Friday afternoon its plans to unveil three commercials during Sunday's Super Bowl.

The auto company with a reputation for shying away from commercial teasing finally broke the silence. 

Fiat Chrysler Automobiles announced Friday its spots will run in the first commercial break of the first quarter, the halftime show and the final commercial break during the third quarter, Adweek reports.

STORY: Bob Dylan's Super Bowl Blitz: Set to Star in Chrysler Commercial, Licenses 'I Want You' to Chobani

Although the lengths of the commercials were not available, Chrysler has a tendency to release longform commercials to instill its message. One 30-second slot costs companies $4 million. In 2011, rapper Eminem starred in a two-minute advertisement touting the company's motto, "Imported from Detroit." According to USA Today, the auto company has produced four Super Bowl commercials for $64.3 million over the course of five years from 2009 to 2013, spending $2 million more than Coke for its five advertisements. 

The Super Bowl also will feature two General Motors and Hyundai advertisements each, while Jaguar, Kia, Audi, Volkswagen and Toyota will have one a piece. 

On Tuesday, Billboard confirmed that Bob Dylan would appear in two Chrysler commercials; however, the company has not officially acknowledged the cameo. Dylan's reported appearance would follow memorable spots in Chrysler's previous commercials with Clint Eastwood and Paul Harvey.

Unlike the 22 companies that have already released teasers and full ads, Budweiser and M&Ms to name a few, Chrysler has not revealed its spots prior to Sunday's game.

The only official word from Chrysler came from Fiat's CEO, Sergio Marchionne, during this month's Detroit auto show, where Chrysler introduced the automaker's new 200 model. "Someone made the comment to me that I had the right commercial in 2011 and the wrong car. I think we now hopefully have the right commercial and the right car," he told Bloomberg News at the time.