Chum execs give Peace a chance


Peace Arch Entertainment Group has hired two executives from rival Chum International to head its distribution unit, the Canadian producer said Tuesday.

Kevin Byles — most recently vp and GM at Chum International, the distribution arm of Canadian broadcaster Chum Ltd. — is joining Peace Arch as president of international distribution. Victor Rodriguez, meanwhile, a 24-year Chum veteran and most recently vp sales and business development, has been hired as executive vp international distribution.

Both appointments follow Canadian media group CTVglobemedia's 2006 acquisition of rival Chum for CAN$1.4 billion ($1.22 billion).

Byles and Rodriguez will be based in Toronto. In September, Peace Arch hired Mary Herne as executive vp international television and home entertainment and Suzanne Barron as senior vp international television and home entertainment. Both are based in Los Angeles.