CIMG busy in Asia Pacfic


CANNES -- Comcast International Media Group said it sealed deals for 1,240 hours of programming in the Asia-Pacific region in the six months from April-September.

That made those two quarters the company's biggest to date in the region, Christine Fellowes, CIMG managing director/Asia Pacific, said here Sunday ahead of the opening of MIPCOM Monday.

The record showing was attributed to "Girls of the Playboy Mansion" and demand for such news-oriented daily or weekly shows as "E! News," "Behind the Scenes," "The Soup" and "Attack of the Show," Fellowes said.

The deals cover four CIMG brands -- E! Entertainment Television, the Style Network, G4 and Versus -- in eight Asia-Pacific markets, including Australia, China, India and the Philippines, she added.

Most of the sales were for E! and Style programming, including "Playboy Mansion" (Nine Network in Australia), the fifth season of "Whose Wedding Is It Anyway?" (XYZ Network in Australia), "25 Most Memorable Swimsuit Moments" (Zee in India) and "Style Her Famous" (8TV in Malaysia).

The top market for the six months was the Philippines, followed by Korea and India.

The Philippines' Lifestyle Network acquired more that 200 hours of E! and Style content. The package included "Style Star," "Clean House," "I Propose" and "Kimora: Life in the Fab Lane."

Korea's On Style acquired more than 180 hours of content, including "E! News2." It marks the first time "E! News2" airs in Korea, Fellowes said.

Thailand, the Philippines and China were the prime takers of G4 content. Acquisitions are being driven by the launch of channels targeting young male viewers, such as G-Square in Thailand and Maxxx in the Philippines.

"There is great interest in male programming: games, gear, girls, gadgets, cars," Fellowes said.

China's CCTV7, part of the state-owned China Central Television group, acquired G4's "Future Fighting Machines." This was G4's first licensing deal in China, Fellowes said.

Korea and the Philippines were the only markets in Asia that acquired Versus content during the six months.