Cinema Expo events


Special Report: CineExpo

> Monday, June 22

Cinema Expo's inaugural Interactive Challenge
Hosts: Steve Wiener, CEO Cineworld; Justin Skinner, head of marketing, Cineworld

Seminar: "Getting Into Digital: Alternative Means of Financing When Banks Aren't Lending"
Moderators: Drew Kaza, executive vp, digital development, Odeon/UCI Cinemas
Panelists: Mark Christiansen, executive vp, operations, Paramount Pictures; Jason Brenek, senior vp, worldwide digital cinema and cinema programming, Walt Disney Studios Motion Pictures; Howard Kiedaisch, CEO, Arts Alliance Media

Screening/product presentation/reception: "Transformers: Revenge of the Fallen"
(Paramount Pictures)
Hosts: Andrew Cripps, president, Paramount Pictures Intl.; Roger Pollock, executive vp distribution and operations; Greg Foster, chairman and president, Filmed Entertainment Imax; Julian Stanford, GM, EMEA, Imax

> Tuesday, June 23

Trade show opens.

Seminar: "Profit by Design" (Coca-Cola Cinema Business Development); focuses on foyer design, concession merchandising, staff and marketing to older audiences.
Presenter: Barry Jones, director, intl. cinema, global customer and commercial leadership, Europe, Coca-Cola

Screening: "The Ugly Truth"
(Sony Pictures Releasing Intl.)

Screening/product presentation/dinner reception: "Ice Age: Dawn of the Dinosaurs" (20th Century Fox Intl.)

> Wednesday, June 24

Presenter: Sony Electronics

Screenings/product presentation: "The Proposal," "Up" in Disney Digital 3-D (Walt Disney Studios Intl.)

Awards Ceremony
Sponsor: Christie

> Thursday, June 25

Seminar: "We're All in this Together: Innovative and Timely Ways of Marketing our Theaters and Product to the Moviegoing Audience"
Moderator: Mark de Quervain, sales and marketing director, Vue Entertainment
Panelists: Adnan Akdemir, CEO, Eurasia Cinemas; Youry Bredewold, senior manager, marketing, Pathe; Helena Eklund, vp, marketing; Fiaz Mahomed, CEO, Ster-Kinekor Theatres

Sponsor: DLP Cinema
Hosts: Nancy Fares, business manager, DLP Cinema; Tony Adamson, worldwide customer marketing, DLP Cinema Products of Texas Instruments

Cinema Expo Final Night Party
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