CinemaCon: '90s Rapper Vanilla Ice Sings "Ice Age Baby" to Attendees

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The rapper kicked-off Fox's presentation at CinemaCon on Thursday morning.

Vanilla Ice, the '80s white rapper, proved Thursday morning he's far from extinct as he kicked off Twentieth Century Fox's presentation at CinemaCon, the annual gathering of theater owners in Las Vegas.

Vanilla Ice took the stage inside the cavernous Colosseum at Caesars Palace to perform his hit "Ice Ice Baby" along with a slew of backup dancers as a tribute to the studio’s $2.8 billion Ice Age franchise.

The razzle-dazzle provided by the performer drew one of the most enthusiastic responses of the entire convention, and that's saying something considered the parade of stars Hollywood studios brought on stage this week, hoping to wow theater owners. Vanilla Ice drew repeated applause.

Once he was done singing "Ice Ice Baby," Vanilla Ice introduced Chris Aronson, Fox's president of domestic distribution. Keeping in the spirit of the moment, Aronson wore a sequined blue and silver outfit as well as a wig in an attempt to emulate the rapper's own 'do.

After Vanilla Ice departed, Aronson danced in step with the ladies across the stage before they stripped away his outfit, revealing a more traditional suit. Once taking the podium, Aronson also lost the wig.

"Talk about a cold opening," he quipped.