Cineplex acquiring DDC for $3.5 million

Deal continues exhibition giant's exploration of digital media

TORONTO -- Canadian exhibition giant Cineplex Entertainment is to acquire North American digital signage group DDC Group International Inc. for $3.5 million.

The deal for Waterloo, Ontario-based DDC comes as Toronto-based Cineplex continues to diversify away from operating 130 multiplexes nationwide and into digital media.

The DDC acquisition is expected to close by July 2.

Besides launching a string of 3D screens, Cineplex has segued into online ticket sales, online merchandise sales, alternative programming like live theater and opera, and loyalty reward programs.
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