Cineplex, Telus to launch Tuesday promo

Phone giant will sponsor food, drink and ticket combo

TORONTO -- Canadian exhibitor Cineplex Entertainment has sold the naming rights to discounted Tuesday movies and food and drink purchases.

The agreement with Telus Corp. will see the phone giant sponsor "Telus Tuesdays," where cinema-goers can purchase a movie ticket, a regular popcorn and fountain drink for half the regular price.

Telus will also sponsor a contest to give away free movie cards.

Cineplex, which operates 129 theatres with 1,326 screens countrywide, earlier sold the naming rights to five of its high-profile multiplexes to Scotiabank.