Cinetic, Babelgum team for 'Rage'

Feature cast includes Steve Buscemi, Judi Dench

CANNES -- Cinetic's digital arm, Cinetic Rights Management, is partnering with digital-media company Babelgum to distribute "Rage," Sally Potter's narrative feature set in the fashion world.

The pic, which screened at this year's Berlin International Film Festival, stars an ensemble cast that includes Steve Buscemi, Judi Dench, Jude Law and Eddie Izzard.

The scripted feature is structured as a series of cell phone interviews of New York fashion figures, with mayhem ensuing in the wake of a murder, a fashion crisis and other misadventures.

Potter ("Yes," "The Man Who Cried") directed "Rage," and Christopher Sheppard and Andrew Fierberg produced.

The companies are planning a day-and-date online, mobile and theatrical release in September, with Babelgum releasing the film in episodic form on its Web site as well as a mobile platform in the U.S., U.K. and Italy.

Alternative distribution has become increasingly appealing for indie productions as new technology grows more prevalent and straight theatrical distribution gets trickier. CRM has amassed a library of titles to distribute online, and Babelgum has created a series of television-style productions for digital distribution.

CRM previously had a branded channel on Babelgum.