Cingular, B'way mobilizing 'SNL'


"Saturday Night Live" has gone mobile.

Through a collaboration among NBC Universal, Cingular Wireless and Broadway Video Entertainment, Saturday Night Live Mobile launched Tuesday, featuring video clips from classic and current episodes along with original material produced with the mobile screen in mind.

It is the first time footage from NBC's longest-running TV comedy has been made available on the platform, which is accessible to Cingular Video subscribers.

"Saturday Night Live is a legendary comedy brand that consistently makes an impact on pop culture," NBC Universal vp wireless Salil Dalvi said. "We are proud to have Cingular as our first wireless partner to showcase this program to their customers."

Content offerings will come from an evolving library of more than 100 video shorts, each two to three minutes in length. Content from the current season will be available the day after the Saturday night premiere.

Music Tone ringtones — including the "SNL" theme song and memorable sketch lines — will be available for $2.49 each, along with wallpaper graphics at $1.99 each.

To become a Cingular Video subscriber, consumers must purchase a 3G phone and sign up for the $19.99 MEdia Net Unlimited package.