Media-Backed Organization Behind "I Am a Voter" Pins Reveals Upcoming Initiatives

Melissa Magsaysay

CAA, Anonymous Content, Bad Robot, AMC Theatres, Vice Media and Univision Communications announced Monday that they had formed a nonpartisan voting organization to improve voter turnout in the 2018 midterms.

The organization behind the omnipresent "I am a voter" pin worn by celebrities during New York Fashion Week, and set to reappear at Monday night's Emmys, has officially gone public with its backers and their future plans.

CAA, Anonymous Content, Bad Robot, AMC Theatres, Vice Media, Univision Communications, AwesomenessTV, ATTN:, iHeartMedia, the Ad Council and Entertainment Industry Foundation, among others, on Monday announced that they had formed the nonpartisan Civic Culture Coalition to boost voter turnout within and outside their companies for the upcoming 2018 midterm elections.

The organization's first project, the public awareness campaign "I am a voter," launched at NYFW, where Debra Messing, Henry Winkler, Sophia Bush, Jeremy Scott, Cynthia Rowley and Rebecca Minkoff, among others, wore the pin and/or tee shirts bearing the mantra. More are set to wear the accessory in the prelude to the 2018 Emmy Awards on Monday night.

Besides providing red-carpet accessories, the campaign also aims to promote awareness of nonprofit voter registration tools, events that encourage voter registration and voting and coalitions ElectionDay.org and National Voter Registration Day.

The goal of the organization, according to an official release, is to "deploy [the organization's collective] cultural relevance, resources, and reach not to sway one way or another on divisive details, but to unify around a central truth: that our democracy works best when we all participate." Lyft, SB Projects, TOMS, Tumblr and DoSomething.org are also partners in the initiative.

Upcoming initiatives include a three-minute "media shutdown" on participating companies' social media platforms on Sept. 25, National Voter Registration Day, during which time they will only feature a single message: "Register Now. Vote November 6."

During this time, "digital influencers" involved in the Civic Culture Coalition will publish content around the theme “Register While You Wait," encouraging followers to take a moment to register to vote.

Starting next week, the Ad Council and other participating companies will also be advertising their initiatives in donated media space.

"$4.1 billion will be spent by partisan groups to reach ‘likely voters’ that are neither fully representative of the world we live in nor the entertainment audiences that consume and create culture in America,” Debra Cleaver, CEO of Vote.org, a partner in the "I am a voter" campaign, said in a statement. “The Coalition operates at a level above the contests and political noise to help nonpartisan resources reach voters, and we’re thankful to the Coalition for supporting organizations that offer culturally relevant opportunities for volunteers.”