CJ talks film downloads with Naver

No details yet on pricing, holdover periods

SEOUL -- Korean audiences will be able to download legally the latest films by CJ Entertainment, the country’s major film company, as early as this year.

CJ Entertainment is in the final phase of negotiating with Naver, the nation’s largest portal site, to provide films via the site. If the two strike a deal, it will be the first move for the Korean major to distribute their films online which would inevitably affect the dynamics of a local ancillary market.

The company said it hasn’t settled on any details, such as the price per download, the holdback period or what to do about DRM protection.

“Our decision will be based on respecting the holdback period of the existing new media market,” said Im Myeong-gyun, an official at CJ, referring to the major distributors in the local ancillary market such as IPTV and DMB services, and their possible negative reaction to the plan if CJ decides to advance the existing holdback period for the portal site. “For now, we’re looking into various options.