Classic 'I Love Lucy' Hollywood Soundstage Reopens for Filming

NeueHouse’s Studio A space on Sunset Boulevard in Hollywood was used for events until the pandemic struck.
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NeueHouse’s Studio A space on Sunset Boulevard in Hollywood was used for events until the pandemic struck.

NeueHouse's Studio A — which since 2015 has hosted Netflix Emmy parties and HBO premieres — is returning to its original purpose: "We want to support the industry that we love."

NeueHouse, the private Hollywood social club and co-working/events space, is converting its Studio A — which since 2015 has hosted Netflix Emmy parties and HBO premieres — to a soundstage, returning it the purpose for which it was created. The Sunset Boulevard building was once the home of Columbia broadcasting, radio and records, and is where I Love Lucy once shot, Bob Dylan and Janis Joplin recorded, and James Dean worked as an usher. NeueHouse is bringing "it back to its original intent under a controlled and safe environment," says chief brand officer Jon Goss, after the pandemic-fueled loss of in-person industry events.

The studio — which hosted a live-streamed virtual premiere for the documentary Invisible Portraits in June — is now open for filming, as the staff works with productions to comply with city and state safety standards.

NeueHouse is joining the soundstage biz at an ideal time, says Carl Muhlstein of commercial real estate firm JLL. He notes that there is pent-up demand as productions wait for guild go-aheads and opt to stay in L.A. rather than shoot on location. Plus, more content than ever (including esports productions) is fighting for space. Says Muhlstein, "There are lots of different uses for a soundstage now other than for an episodic television show."

This story first appeared in the Aug. 26 issue of The Hollywood Reporter magazine. Click here to subscribe.