CMP on Deadline for creative work


With a focus on the digital direction of film and entertainment marketing, creative agency CMP Entertainment Group has acquired Web and print design agency Deadline Advertising.

"As CMP continues to focus on the future of entertainment marketing and develops more integrated, 360-degree creative campaigns, Deadline becomes the perfect complement to our team," said Craig Murray, founder and CEO of CMP, previously Craig Murray Prods.

Deadline will continue to be run by co-founders Amir Parstabar and Jay Tehrani, who will serve as co-presidents. With a staff of 30, the company will remain in its West Los Angeles offices while beginning a significant facility and personnel expansion.

"It's become very apparent that marketing to today's tech-savvy consumers demands a different kind of strategic thinking," Parstabar and Tehrani said. "We felt the time had come to align ourselves with the right creative agency to help fulfill this goal."

In addition to being involved in the creation of the new and Web sites, Deadline has most recently contributed to online and/or DVD campaigns promoting "Spider-Man 3" and "The Da Vinci Code," among others, as well as the online gaming sites for "Pirates of the Caribbean" and others. The company has won Hollywood Reporter Key Art and Promax/BDA awards.

For its part, CMP has recently contributed to the movie marketing campaigns for such films as "Enchanted," "Ratatouille," "Harry Potter and the Order of the Phoenix" and "Transformers."

Since its founding in 1986, Murray's company has won more than 300 industry awards.

"Twenty-one years ago, CMP was launched as a traditional trailer company," Murray said. "We now have the ability to provide cutting-edge creative thinking across all digital platforms and media … as a full-service, entertainment marketing agency."