CMT platform uses users for Homegrown


CMT's broadband platform CMT Loaded launched a new channel Thursday devoted exclusively to the creation of user-generated content. Dubbed CMT Homegrown, the online outlet marked its debut with a contest asking users to express the uniqueness of their town through their own online-created content. The winning entry will be featured as a special live segment on CMT's on-air show "CMT Top 20 Countdown."