Coco Rocha Launches Latest Banana Republic Mad Men Collection at L.A. Pop Up Shop
'The Face' judge celebrated the 1960s-inspired line and her latest ad campaign with a quick L.A. jaunt.
The Face judge Coco Rocha took a break from corralling her "Team Coco" group of would-be supermodels with a trip to L.A. on Monday, where she helped Banana Republic launch its latest Mad Men collection and a pop-up shop at The Grove.
"I'm obsessed with vintage fashion," the 24-year-old Canadian model tells The Hollywood Reporter, talking about the third incarnation of 1960s-infused goods that Mad Men costume designer Janie Bryant created for the popular American retailer. Rocha stars in the ad campaign touting the line of Mod-flavored mini-dresses and Edie Sedgwick-esque accessories that stay in tune with the show's 1967 storyline for season six of the AMC drama, which premieres April 7.
While Rocha says she's certainly into the current offering of psychedelic-flavored bright, bold prints, her favorite era in Mad Men fashion was at the show's start.
"I loved when it was more Camelot," she says. "I identify with that."
To mark the collection's launch, Banana Republic is hosting a mod-themed pop-up shop at the Grove through Wednesday.
As for Rocha, who hurried back to New York to reassume her mentoring duties on The Face, meeting Bryant -- who has become a rock star of the style world -- was a highlight of her trip.
"She made me a necklace that used to be a belt," Rocha said. "It's very cool. I can't wait to wear it."
Banana Republic Mod-Pod Pop-Up Shop through Wednesday, 189 The Grove Dr., Los Angeles. bananarepublic.com