Cold front, economy rains on Croisette parade


As the weather turns wet and frosty on the Croisette, it's not just the shivering sales executives having trouble warming up at MIPTV.

A mix of economic uncertainty, post-WGA strike malaise and travel mishaps have conspired to take the zip out of the five-day program sales bazaar.

Snowy weather on Monday in London and Paris led to the cancellation of hundreds of flights, and many execs were forced to wait it out or jump on trains to get them to the Cote d'Azur. Some top-tier folks even hired private jets to avoid canceling too many meetings.

The delays had an effect on the floor traffic at the Palais, which lacked the buzz and bustle of previous years.

"It's starting to pick up now, but Monday was slow as everyone was trying to get here with planes, trains and automobiles from London and Paris," RHI president of production and distribution Joel Denton said.

U.S. studio executives were upbeat, but most said they would prefer to wait until after the market to assess the week's business. Privately, they admitted that things have gotten off to a quiet start.

One U.S. exec described his company's booth as "the cave" as buyer presence thinned out Tuesday.

But others said that it was business as usual.

"All of our appointments are going ahead as planned and we are having discussions with buyers about a range of topics from VOD access to expectations for the upcoming L.A. Screenings," one upbeat seller said.

Clearly missing at this MIP are the deal announcements from sellers. The usual forest of news releases also was thin.

Another unknown hanging over MIP as ominous as the rain clouds that drove sunbathers off the Riviera beaches Tuesday is the threat of a worldwide economic slowdown.

"So far we haven't noticed any ill effects," Denton said. "But in the past you could see it happen very quickly, where advertisers pulled out and suddenly the big free-TV channels weren't buying anymore."

Then there's the summer's potential actors strike in the U.S. With the aftereffects of the writers walkout only starting to be felt abroad, most MIP attendees agreed that another strike so soon would be "catastrophic."

But while worries kept things quiet, the one sure-fire measure of MIP business — restaurant bookings — provided a different picture. By noon Tuesday it was nearly impossible to find an empty table at restaurants near the Palais. International TV execs might be less than bullish about the biz, but they still are booking lunches.

Steve Brennan and Rebecca Leffler contributed to this report.