Collective Digital Studio Adds YouTubers Lilly Singh, Mamrie Hart, Others

Mamrie Hart - P 2014
Courtesy of MPRM

Mamrie Hart - P 2014

The YouTube multichannel network has added seven creators to its roster that have a total of nearly 18 million subscribers.

YouTube multichannel network Collective Digital Studio has added seven creators to its roster, including comedian Mamrie Hart and prankster Sam Pepper

In total, these online video personalities bring nearly 18 million new subscribers and 100 million monthly views to the CDS network, which is more than 700 channels strong.

The MCN's new talent includes Lilly Singh  known on YouTube by the name Superwoman — who has more than 3.4 million subscribers to her comedy channel; firearms expert FPS Russia, which has more than 5 million subscribers; and comedian Mamrie Hart, the star of the digital film Camp Takota and host of You Deserve a Drink, which has more than 500,000 subscribers.  

Also joining the studio are beauty expert Lauren Curtis (2 million subscribers), comedy channel Explosm Entertainment (3.2 million subscribers), the channel behind cartoon Cyanide & Happiness, singer-songwriter Madilyn Bailey (1.5 million subscribers) and prankster Pepper (2.2 million subscribers), who also is known for his stint on season 11 of Big Brother UK

"These creators represent a wide array of verticals, some of which are the fastest growing on YouTube and reflect our commitment to attracting the best talent," said CDS president Dan Weinstein. "Each of these channels has a unique style and brand that embraces youth culture and aligns perfectly with our MCN. We look forward to nurturing and growing these creators both online and across platforms." 

CDS also works with YouTube creators such as Canadian cooking show Epic Meal Time, comedian Hannah Hart, visual effects expert Freddie Wong and comedy duo Rhett & Link.