Collective joins dance, launches music division


Management and production company the Collective has acquired Rob McDermott's Mad Mac Entertainment as part of launching its music arm, Collective Music, which will rep such acts as Linkin Park and Selena Gomez.

The new division will be led by McDermott and Jordan Berliant, the former GM at 10th Street Entertainment, who has developed marketing strategies for Motley Crue, the Bee Gees, Clint Black and the Cranberries.

Berliant will retain a strategic relationship with 10th Street, including developing and producing a theatrical version of Motley Crue's autobiography "The Dirt." As a result of the new partnership, the Collective's indie film division is now tasked with seeking financing for the film.

Ann Donahue is senior editor at Billboard.