Collins combines with ContentFilm


Former September Films executive Jeff Collins is starting a production company with London-based ContentFilm.

Collins has finalized a five-year partnership agreement with ContentFilm's television distribution arm, Fireworks International. Under the deal, ContentFilm will invest in Collins' production house Collins Avenue in exchange for an equity stake and acting as international distributor.

For the past few years, Collins oversaw the U.S. office of September Films. He has served as showrunner on WE tv's "BrideZillas," VH1's " I Know My Kid's a Star" and Lifetime's "How Clean Is Your House?"

"After a decade of running shows and companies for other people, it's time I take the reins," he said. "U.S. reality programming is getting stronger as the demand for great reality ideas increases in the domestic market alongside a growing appetite in international markets." (partialdiff)