Comcast Asia licenses 400 hours in three months

China Central Television takes 'True Hollywood Story'

BEIJING – NBC owner Comcast’s Asia division this week said it licensed 400 hours of programming in the last three months, including China Central Television taking episodes of “The E! True Hollywood Story,” and Australia’s Premier Media Group buying the “Web Soup” format.

“Entertainment and lifestyle programming continues to be sought after by buyers in the Asia Pacific,” Christine Fellowes, managing director of Comcast International Media Group, Asia Pacific said from MIPCOM in Cannes.

Australia’s Premier’s localized “Web Soup” will be hosted by their “Smokin’ Hotties” presenters and CIMG also licensed seasons one through three of to Australia’s Seven Network.

“This year we’re delighted to see a growing interest in our male-skewed and sports-related titles from G4, Versus and Golf Channel,” Hong Kong based Fellowes said in a statement.

Over the last quarter, CIMG also licensed its programming in Malaysia, New Zealand, the Philippines and South Korea, where CJ Media bought “Foody Call” and “Stripped” for its O’live channel.

In Malaysia, 8TV licensed Extreme Close-Up’s “Twilight Specials,” and New Zealand’s Living Channel bought three seasons of The Style Network’s “Ruby.”

In the Philippines, Velvet bought the E! titles “The Soup,” “Keeping Up with the Kardashians,” “Kourtney and Khloe Take Miami,” “The E! True Hollywood Story” and “Forbes, E!” and Extreme Close-Up’s “Twilight Specials.