Comedy Central Germany debut strong
EmptyCOLOGNE, Germany -- Comedy Central's debut in Germany was nothing to laugh at. The German version of the cable network scored a 0.8% market share in the key 14-49 demographic on its first day of operation Monday.
Comedy Central Germany features German-dubbed and subtitled versions of such series as "Chappelle's Show," "Reno 911!" "Arrested Development" and "Trailer Park Boys" and is the first all-comedy free-to-air channel in the territory.
Monday's bow beat Comedy Central's own forecast and put the channel ahead of local cable competitors including male-targeted channel DMAX and NBC Universal's "Das Vierte."
Catherine Muehlemann, managing director of Comedy Central parent MTV Networks Germany, said the channel was on its way to becoming "the No. 1 address for comedy on German TV."
MTV and parent Viacom already operate two music channels -- MTV and VIVA -- as well as kids network Nickelodeon in Germany.
"The Daily Show with Jon Stewart" makes its premiere on Comedy Central Germany next week.