Comedy Central launching in Hungary

MTV Networks expanding across Eastern Europe

LONDON -- Hungarians can look forward to new local-language laughs with the launch of Comedy Central to more than 1.5 million homes in the region this October, with Eastern Europe promising significant further growth, according to MTV Networks International president Bob Bakish.

"In these emerging markets, (Hungary) has been a strong region for us. It's a market with decent advertising revenue growth at around 12% a year for multichannel and about 4% overall," said Bakish, who said comedy was the "third leg" in MTV's European expansion plans after such music brands as MTV and VH1 and kids brand Nickelodeon.

"We have a number of initiatives, but we do believe in building out the third leg, which is our comedy programming for adult audiences. Comedy is an important part of our future," Bakish said.

The new channel will offer such shows as "South Park," "The Daily Show With John Stewart" and acquisitions including "The Simpsons" dubbed into Hungarian.

The rollout will be the eighth territory for Comedy Central in Europe, after regions including Poland, Germany, the Netherlands, Italy and Spain.