Comedy Central U.K. Programming Head to Also Oversee MTV Content

'Geordie Shore'
Courtesy of Viacom International

'Geordie Shore'

Louise Holmes becomes vp linear and multi-platform programming, reporting to Jill Offman, who oversees both Viacom networks in Britain.

Viacom on Wednesday unveiled a reshuffled management team that will oversee programming for its Comedy Central and MTV brands in the U.K.

Louise Holmes, who has already led programming for Comedy Central U.K., where she oversaw a 5-percent share gain among the demo of 16-34 year-olds over the past 12 months, will also take on oversight of MTV U.K. content as vp linear and multi-platform programming. She will report to Jill Offman, who oversees both networks as managing director of Comedy Central and MTV in the U.K.

Holmes will also have editorial oversight of both brands in more than 30 countries that form part of Viacom International Media Networks' operations managed out of the U.K., including Australia, Hungary, Israel and Russia.

All MTV U.K.’s programming teams will report into Holmes through senior director programming Kelly Bradshaw. Brad Wood will also take on additional cross-brand responsibilities, reporting to Holmes as acquisitions director, having previously led acquisitions for Comedy Central.

Virginia Monaghan, who is currently vp music commissioning and content for MTV U.K., will move into a newly created role as vp commercial partnerships and content across both brands, reporting to Offman.

Said Offman: "Many fans of Friends [which airs on Comedy Central U.K.] are fans of Geordie Shore [on MTV] and vice versa. There’s a lot of overlap between the brands and, under Louise’s astute leadership, I’m convinced they’ll be stronger working together."