Comedy Central promotes David Bernath

Exec will continue to oversee scheduling, acquisitions, digital

Call it a funny-business decision.

Comedy Central said Thursday that it has upped David Bernath to exec vp program strategy and multiplatform programming. He was senior vp.

Based in New York, he will continue to run the network's program scheduling and acquisitions groups along with managing its digital content. Bernath reports to Comedy president Michele Ganeless.

"Dave has been a key architect in the success of Comedy Central over the last five years," Ganeless in announcing the move. "His passion for comedy, innovative approach to dealmaking and keen strategic sense will help the network continue to thrive."

Bernath has negotiated several big multiplatform deals since joining the network in 2004. He worked Comedy's series/syndication deal with Gary Sanchez Prods. and Debmar-Mercury for an original sitcom starring Jon Heder that will premiere this year. He also dealt with 20th Century Fox TV to resurrect "Futurama" for 26 new episodes, which will on the network during the summer.

Bernath joined Comedy Central BBC America, where he was vp programming. Before that, he was with E! Entertainment Television from 1994-2002.