Comedy content goes north via CTV


TORONTO -- Canadian broadcaster CTV on Wednesday secured a multiyear content deal with U.S.-based Comedy Central for its broadcast and digital platforms.

The deal will give Toronto-based CTV access to about 200 Comedy Central series, including "The Daily Show With Jon Stewart" and "The Colbert Report," many of which already aired on the Canadian free-to-air network and the Comedy Network, the Canadian comedy cable channel it owns and operates.

CTV will use the American content on a range of emerging digital platforms here, including broadband, VOD and mobile. CTV also secured the rights to the Comedy Central back catalogue of programming.

The deal was hammered out by Susanne Boyce, CTV president of programming, and Michele Ganeless, executive vp and general manager at Comedy Central.

"This deal builds on a long-standing and great relationship between two of the pre-eminent comedy networks and expands our association with CTV into the digital landscape, maximizing the value of our distinctive content and making the Comedy Central brand available to our northern neighbors anywhere and everywhere they want it," Ganeless said in a statement.

The pact is only the latest output deal signed by U.S. broadcasters with Canadian partners. Earlier agreements include a 2005 multiplatform content deal between CTV and MTV Networks International while, in April, the U.S.-based E! Entertainment Television cable and satellite channel in April signed a wide-ranging pact with CTV broadcast rival CanWest MediaWorks.