Comedy is queen at MIPCOM this year

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CANNES -- Brash met business on Tuesday as Joan Rivers brought her brazen comedy to MIPCOM to promote "The Comedy Central Roast of Joan Rivers." The Cannes police squad met its match as the chief of fashion police hammed it up along the Croisette to promote the 90-minute roast.

"Funny is funny. It's that simple," Rivers said of the response to the show. The comedy genre has been a popular one at this year's MIPCOM, which Rivers attributes to the uneasy global financial climate. "When you don't know if you're going to be working next week, or if your bank is going to stay open or if you did in fact invest with Bernie Madoff, you're glad to laugh," she said.

Rivers also is in town promoting TVLand's hit "How'd You Get So Rich?" from Mark Burnett and Zoo Prods. So how did Rivers get so rich herself? "I'm a bad businesswoman," she said, but added: "Life could be a lot worse. I might as well be funny and enjoy being funny."

Rivers has no plans to retire in the imminent future and has several projects in the works, including a reality show, and plans to head back to the red carpet, though she remains mum on what network will welcome her. "It will be red," is all Rivers would say of the deal.

While Rivers is no stranger to the Cannes red carpets, this is her first time in town for MIPCOM. So has Rivers seen any fashion disasters as she makes her rounds promoting the series? "I've seen a lot. It's wonderful. They're European, so they're more daring. In the U.S., everyone is so controlled, everyone has a stylist," she said.