Condé Nast Names Anna Wintour Chief Content Officer

Anna Wintour — Getty — H 2020
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The publisher also rolled out a "global content strategy," unifying its media brands around the world in one corporate structure.

Condé Nast on Tuesday rolled out what it is calling a "global content strategy," unifying its media brands around the world in one corporate structure.

As part of the changes, the publisher has named Anna Wintour its worldwide chief content officer. Wintour will also now serve as global editorial director of Vogue while continuing her oversight of Vogue U.S.  She had been editor-in-chief of Vogue while also serving as the company's artistic director since 2013.

Condé Nast CEO Roger Lynch called Wintour's promotion a "pivotal moment" for the company, in a statement. There had been speculation earlier this year that Wintour could leave the publisher, though the news Tuesday suggests that the editor and executive isn't going to leave anytime soon.

Christine Mack, who had been chief content operations officer for the company, will now report to both Wintour and Condé Nast Entertainment president Agnes Chu. The changes will also see the company name global editorial directors for its brands, beginning with AD, Condé Nast Traveler and GQ, with the other brands to follow in 2021.

Amy Astley, Divia Thani, and Will Welch will be the global editorial directors for those three brands, respectively.