Conde Nast, Rogers Communications Strike Canadian Distribution Deal
TV, film and digital content based on the U.S. publishing giant's brands is headed north
TV, film and digital content based on Conde Nast media brands is headed to Canada via a distribution deal with local media giant Rogers Communications.
Rogers has inked a partnership with Conde Nast Entertainment to get its premium video content from brand sites such as Vogue, GQ, Vanity Fair and Style.com distributed north of the border. "Given Rogers' leadership position in the Canadian market, they are the natural choice for us to partner with and provide advertisers with effective ways of connecting with our premium, upscale audience," Whitney Howard, senior vp business development and strategy at Conde Nast Entertainment, said Wednesday in a statement.
The multiplatform partnership includes Rogers, the Canadian mobile phone and cable giant, becoming the exclusive sales agent in Canada for Conde Nast's digital properties. Conde Nast is building out its programming slate with series such as Vanity Fair Confidential on Investigation Discovery, The Fashion Fund on Ovation and Geeks Who Drink on Syfy.
Like Conde Nast, Rogers has being expanding its digital platform for its own magazine brands and recently teamed up with Vice Media to build a production studio in Toronto as part of a $100 million partnership over three years.