Now Consulting Takes FremantleMedia’s Croatian TV Dramas
Now will handle distribution across the Middle East and North Africa for the telenovela-style dramas “Deceptions” and “Wind of Love,” which FremantleMedia produces for Croatian network RTL Televizija.
FremantleMedia International has signed a deal with Now Consulting Group that will see Now take distribution rights across the Middle East and North Africa for Croatian soaps Deceptions and Wind of Love. FremantleMedia produces both telenovela-style series for Croatian commercial network RTL Televizija.
The deal marks the first time either series will travel beyond the Balkans.
Both shows are local hits. In its daily slot, Deception increased RTL’s audience share by 52 percent in the first six months of airing and grew viewership in the key 18-49 demographic by 32 percent. Wind of Love boosted RTL viewership by 43 percent in its slot.
The sale points to the growing appetite among audiences across the Middle East and central Europe for regional programming. Turkish dramas have been huge ratings hits across the Mid-East and in parts of Central and Eastern Europe, in many cases pushing US series out of primetime slots on major local broadcasters.