Consumer Electronics Industry Anticipates Black Friday Sales Increase

As Black Friday approaches, the Consumer Electronics industry anticipates the start of a very, merry season.

Consumers will spend an average $232 on CE gifts, up five percent from last year, according to the 17th Annual CE Holiday Purchase Patterns Study, recently released by the Consumer Electronics Association.

Nearly half will buy a CE gift for children on their list, two in five will buy a CE gift for their spouse/significant other and 29 percent will buy CE for themselves, according to the report.

Notebooks, the iPad and eReaders topped adults’ holiday CE wish lists.

Meanwhile, Blu-Ray, including Blu-Ray 3D, stakeholders aim for consumer interest with competitive pricing and more available content. “Avatar drove the high definition revolution in 2010,’’ said Mike Dunn, president, Twentieth Century Fox Home Entertainment. “With Blu-ray players now offered for as little as $69 this Black Friday, the format is poised for mainstream appreciation.’’

Ten new 3D Blu-ray titles entering the market last week, with more slated to hit shelves in the coming weeks.