Content hub opens in Asia


The world's first Center for Content Protection was launched Wednesday with the support of the MPA and the Media Development Authority of Singapore.

The center will serve as a clearinghouse for the sharing of information on all aspects of digital distribution and content protection, MPA executive vp and special policy adviser Fritz Attaway said.

"We're talking about giving lots of choices to consumers, for example, viewing a film for one price, viewing and copying for another," added Jim Williams, senior vp and CTO at MPA. "We want to share with the industry what tools are available so they can deliver a consistent and secured experience to consumers through these different paths."

Attaway said that though this is the first center of its kind, its function actually is fulfilled in other ways in the U.S. — with the Copyright Protection Technical Working Group — and in Europe.

"In Asia, there is a great disparity of information and understanding among the various governments," said Frank Rittman, vp Asia-Pacific at MPA. He believes the CCP will help bring the message across the region "more effectively."

The initiative should bring together "anyone involved in the content and distribution food chain," from content producers to consumers and the devices they buy, Attaway said. "We don't have expectations of actual numbers of members, but we hope that every company that is involved in any way with the delivery of content to consumers will have an interest in joining this organization to work together toward common objectives."

Rittman said Singapore was chosen to host the center because of its strong commitment to the protection of intellectual property as well as its dedicated embrace and implementation of proactive policies to promote media-related industries.

In its first year, the CCP will have an online offering of core services for its members. It later plans to produce electronic materials and white papers as well as create networking channels and hold conferences. The cost for membership is $2,500 per member. The CCP also will discuss anti-piracy technological solutions.