Content protection center launched


SINGAPORE -- The world's first Center for Content Protection was launched Wednesday with the support of the MPA and the Media Development Authority of Singapore.

The center will act as a clearing house for the sharing of information on all aspects of digital distribution and content protection, MPA executive vp and special policy adviser Fritz Attaway said.

"We're talking about giving lots of choices to consumers, for example, viewing a film for one price, viewing and copying for another. We want to share with the industry what tools are available so they can deliver a consistent and secured experience to consumers through these different paths," added Jim Williams, MPA's senior vp and chief technology officer.

Attaway said that while this was the first center of its kind in the world, the center's function is actually fulfilled in other ways in the U.S. -- with the Copyright Protection Technical Working Group -- and in Europe.

"In Asia, there is a great disparity of information and understanding amongst the various governments," said Frank Rittman, MPA vp for Asia-Pacific. Rittman believes the CCP will help bring the message across the region "more effectively."

The new initiative should bring together "anyone involved in the content and distribution food chain" -- from content producers all the way to the device the consumers buy, Attaway said. "We don't have expectations of actual numbers of members, but we hope that every company that is involved in anyway with the delivery of content to consumers will have an interest in joining this organization to work together towards common objectives."

Rittman said that Singapore was chosen to host the center because of its strong commitment to the protection of intellectual property as well as its dedicated embrace and implementation of pro-active policies to promote media-related industries.

In its first year, the CCP will first have an online offering of core services for its members. It later plans to produce electronic materials and white papers as well as create networking channels and hold conferences. The cost for membership is $2,500 per member.

The CCP also will discuss anti-piracy technological solutions. The MPA estimates that its member companies lose about $1.2 billion each year in potential revenue in the Asia-Pacific region alone, and $6.1 billion globally.