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On a scale of 1 to 5 in terms of difficulty, the New York-based illustrator rates his drawing of Victoria Klein Wainscott, the seen-it-all, know-it-all very Hollywood person behind THR's new "Rich People Problems" advice column at about a 1. "

A look at who's writing what in this week's Hollywood Reporter.

LACEY ROSE: After seven years of covering such subjects as real estate and media at Forbes magazine, Rose came to THR eager to home in on the business of television. "Many suggested I'd made a mistake. Film offered a level of cachet that TV never would, my old editors told me," she recalls. "But as we put together this year's top showrunners list, I was reminded that folks from Breaking Bad's Vince Gilligan to Mad Men's Matthew Weiner to Boardwalk Empire's Terence Winter deliver awards-caliber, mini-movies every week." Writing about Showtime's Homeland, which captured the top four drama series Emmys and is the subject of this issue's cover story (page 60), surprised Rose, a Duke grad and native of Rye, N.Y., who now lives with her husband, Andy Katz-Mayfield, in L.A. "I went in expecting to tell one story -- about a celebrated show -- and came out with an odyssey of a friendship" between reunited partners Alex Gansa and Howard Gordon.

MIKE LORRIG: The still-life photographer has made everything from canned tomatoes to Mariah Carey's $2.5 million engagement ring look like the epitome of clean and tasteful glamour for Bon Appetit, Vogue, InStyle and, since October 2010, The Hollywood Reporter. Among the nearly 500 fashion, beauty and luxury items that Lorrig has shot for THR were the gold, silver and bronze accessories that were photographed "in homage to the U.S. Olympic team" and the costumes of Mirror Mirror. "All of a sudden, you felt like you're part of the movie," he says of the Julia Roberts film. "The original dress is so exquisite, one has to be able to see it in person to appreciate it." Notes THR style editor Carol McColgin of Lorrig, who has worked out of his Hollywood studio since the mid-'90s and with whom she collaborates on all product stories: "He is the master of lighting. He can take a product that cost $5 and make it look like $5,000. And he's the nicest guy."

ZOHAR LAZAR: On a scale of 1 to 5 in terms of difficulty, the New York-based illustrator rates his drawing of Victoria Klein Wainscott, the seen-it-all, know-it-all very Hollywood person behind THR's new "Rich People Problems" advice column at about a 1. "I'm usually directed to avoid stereotypes," says Lazar, who has contributed to The New Yorker, Entertainment Weekly and Rolling Stone, "but on this occasion, I was encouraged to make this as far out and extreme as possible, which was fun." A figure-drawing graduate of the Art Students League of New York but mostly a product of "education at home -- I grew up watching cartoons," he says -- Lazar has been working as an illustrator since 1997. His most challenging subject? "Harry Potter with a lot of detail -- people are really dedicated to the brand," he says. "Not having grown up with it, there was a degree of stress about the whole thing. But it came out pretty well."

TINA DAUNT: Daunt started covering the nexus between Hollywood and politics at the Los Angeles Times, where she began writing about politics in 1989. Her expertise was especially handy with this issue's story about the L.A. mayoral race, which she says is "going to be the most Hollywood-connected ever. We have two candidates [grassroots fund-raiser Eric Garcetti and former DreamWorks executive Wendy Greuel] with strong ties to the industry who'll work hard to shore up Hollywood support to go up against mall mogul Rick Caruso." The married mother of Isabella, 14, confesses that one of her biggest rushes was when her story about President Obama secretly meeting with young Hollywood types such as Zach Braff and Dianna Agron went viral with 144,000 tweets. Raised in Albuquerque, N.M., L.A.-based Daunt will be ensconced, with laptop, in her armchair for the Oct. 3 debates, where she will "multitask watching and blogging."

THR EDITORS ... AT LARGE:  Jordan Mintzer, the magazine's film reviewer in France, will serve on the competition jury for the Oct. 2-7 Bordeaux International Film Festival. He'll judge international films alongside French actress Nathalie Baye (Catch Me If You Can), Clint Eastwood's director of photography Tom Stern and Cannes Critics' Week president Charles Tesson. … At 7 p.m. on Oct. 3, THR film and theater critic David Rooney will lead a New York Film Festival panel, "The Play's the Thing," about adapting stage works to film. It will feature such playwrights as Beasts of the Southern Wild's Lucy Alibar, Suburbia's Eric Bogosian and Doubt's John Patrick Shanley. awards analyst and Feinberg Forecast columnist Scott Feinberg also will head a panel at the festival; check for details. … On Oct. 13, during the Visual Effects Society's annual Production Summit in Los Angeles, contributing tech editor Carolyn Giardina will interview Pixar GM Jim Morris about the state of the visual effects industry.