Cookie Jar lands 'Lucha Libre'

Products licensing program launch to coincide with broadcast

TORONTO -- Cookie Jar Entertainment has landed its high-flying "Lucha Libre" Mexican-style TV wrestling series on MTV2 and MTV Tres.

The U.S. cable channels will air the first 52 weeks of the first English-language version of the Latin pop cultural phenomenon via a U.S. broadcast deal with Lucha Libre USA LLC brokered by Cookie Jar Entertainment.

Lucha Libre AAA wrestling events in 2008 were introduced to the American TV market with a "Battles of Triplemania" pay-per-view special.

Cookie Jar's licensing arm, Copyright Promotions Licensing Group U.S., which is the North American licensing agent for Lucha Libre USA, will launch a consumer products licensing program in Fall 2010 to coincide with the U.S. series broadcast.

Lucha Libre USA managing directors Steven Ship and Louis Silverstein, and Tom Mazza, executive vp and head of worldwide TV for Cookie Jar Entertainment, are executive producing the English-language TV wrestling series along with Chris McCarthy, Eric Conte and Paul Ricci for MTV2.
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