Cookie Jar gets into Mexican wrestling

New primetime label nabs first project

Canadian-based Cookie Jar Entertainment has lined up its first project under the new primetime label The Jar -- an English-language version of the popular Mexican Lucha Libre AAA wrestling events.

Lucha Libre's famed luchadores -- including La Parka, Cibernetico, Mascarita Sagrada, Konnan, El Masias, U.S.-born Jack Evans, El Mesias and Dr. Wagner -- will be featured on the next live tour slated to launch next year.

Cookie Jar will serve as the North American licensing agent and programming distributor for Lucha Libre USA and the Lucha Libre AAA league.

In addition to an English-language series, Cookie Jar, which hopes to tap into the North American wrestling market, will launch Lucha Libre AAA consumer products in 2010.