Corus' 'Rabbit' hops to qubo


TORONTO -- Corus Entertainment's latest animation series, "My Friend Rabbit," will be the first original production from qubo, the multiplatform kids service launched last year by a consortium that includes NBC Universal, ION Media Networks and Corus, the Canadian broadcaster said Thursday.

Toronto-based Corus said its animation division, Nelvana Ltd., will produce "My Friend Rabbit," based on the book series from Eric Rohmann, with a 2008 bow planned for Canadian cartoon cable channel Teletoon.

But before that, Corus said that 26 half-hours of the 2-D cartoon series aimed at 3- to 6-year-olds will debut on qubo, offering kids programming worldwide via digital cable, video-on-demand and an interactive Web page, among other new media streams.

Other backers of qubo include Scholastic and Classic Media/Big Idea.

"The qubo network is very proud to offer Nelvana's 'My Friend Rabbit' as its first original production," qubo president and general manager Rick Rodriguez said in a statement.

"The charming character designs, clever sense of humor and strong educational core make the series an ideal fit for our network," he added.

Corus will be selling "My Friend Rabbit" next week at MIPTV.