'Cowboys & Aliens': Who'll Feel the Pain

Zade Rosenthal/Courtesy of Universal Studios and DreamWorks Distribution Co.

What an upset. Jon Favreau's Cowboys & Aliens, costing $163 million to make, opened to a disappointing $36.4 million and nearly got beat by The Smurfs. The impact of the film will be spread among several top players. DreamWorks, Universal and Ryan Kavanaugh's Relativity Media financed; producers include Brian Grazer and Ron Howard, and Steven Spielberg is an exec producer. Paramount is distributing overseas, where Cowboys will try to make up for its meek domestic debut.


DreamWorks: $81.5 million
After putting up half the budget, pressure is on the studio's upcoming pics, beginning with The Help on Aug. 10, followed by Fright Night on Aug. 19 and Real Steel on Oct. 7.

Universal: $40.75 million
The studio minimized its financial exposure by bringing on Relativity.

Relativity: $40.75 million
The company also pays Universal a distribution fee, in addition to co-financing.