Creative England Opens For Business In U.K.

Board includes Ruby Films founder Alison Owen, BBC 4's Richard Klein.

LONDON – Creative England, the startup organization pitched to replace England’s regional screen agencies, opened its doors and appointed seven board members to help steer the ship.

Replacing the agencies – the organizations that supported filmmaking endeavors outside the British capital – is a key cog in the British film and television sector.

Headed up by former South West Screen CEO Caroline Norbury, Creative England has brought in Ruby Films founder and managing director Alison Owen, Illumina Digital m.d. Andrew Chitty, Reel Solutions exec director Bill Lawrence and BBC4's Richard Klein to its board.

Also offering up their expertise to steer the organization in the right direction is Twofour Group chief Charles Wace, Maverick TV digital media controller Jonnie Turpie and former BBC governor Heather Rabbatts.

The agency is initially tasked with growing audiences, behind the camera career making – such as producers, directors and writers -- and looking to maximise inward investment from filmmakers from Hollywood and beyond looking to make their films in the U.K. outside London.

It also unveiled plans for its first movie cashpool, the Film Culture Fund, on Oct. 17, which is aimed at orgs such as cinemas, film archives, film fests and the non-theatrical exhibition sector (such as film societies and mobile cinemas) for project activity.

Creative England snaffles £4.5 million ($7 million) from the BFI from lottery funding and government grant for its first annual budget.

BFI CEO Amanda Nevill said the new agency "will be crucial a delivery partner for the BFI's forward plan, helping to ensure we can effectively support British film industry and culture, as well as nurturing film talent."

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