Crew Creative ups 3 to vp


Los Angeles-based entertainment-centric creative advertising shop Crew Creative has promoted three execs to new roles as vp.

Heather Johnson will be vp theatrical print, overseeing tentpole movie print campaigns. Julianne LaMarche is vp interactive marketing, and will oversee online and grassroots campaigns for theatrical, DVD and television releases for a variety of clients. Tom Oksner also will be vp interactive marketing, leading the account team that provides creative online advertising programs for Discovery Communications' family of U.S. networks.

The promotions underline Crew's dedication to providing strategic client service across a variety of creative platforms. Johnson will report to Damon Wolf, president and CEO of Crew Creative, who made the announcement Tuesday. LaMarche and Oksner will report to Jenny Wall, president of interactive marketing.

"Heather, Julianne and Tom have all demonstrated exceptional skill within their disciplines and I am happy to promote them to their newly created vp titles," Wolf said. "Given the demanding and evolving landscape across the media business, it is critical to have executives such as these three who understand and can respond to the complexities and opportunity with the general online and traditional marketplace."

Johnson is handling the international campaigns for multiple Warner Bros. Pictures projects including "Harry Potter and the Order of the Phoenix," "300," "Beowulf," "10,000 B.C.," "Ocean's Thirteen" and "The Zodiac." She worked on "Happy Feet" this year. Before working at Crew, Johnson ran the entertainment division as an account executive at Metafor Imaging.

LaMarche has worked on campaigns for such clients as Lionsgate, ThinkFilm, Magnolia Pictures, Miramax Films, New Line Cinema, Roadside Attractions, Samuel Goldwyn, AOL, Bravo, CBS, Sundance Channel, TNT, NBC and HBO. Before her work at Crew, LaMarche was vp content at, and manager at Studios USA.

Oksner's campaigns include work for such Discovery shows as "Miami Ink," "Deadliest Catch" and "National Body Challenge," among others. Before Crew, Oksner was a founding partner at the start-up agency Go Marketing and also held director positions at iXL and BoxTop Entertainment.