'Cribs,' 'Ride' move to syndication
EmptyIndependent syndicator Litton Entertainment said it is making two MTV series -- "Cribs" and "Pimp My Ride" -- available to broadcast stations for a fall 2008 launch in syndication.
"Cribs" is a take on "Lifestyles of the Rich and Famous," giving viewers a look inside celebrity homes, while "Pimp My Ride" features extreme makeovers of automobiles.
"This programming is at the center of popular culture and has become part of the American vernacular," Litton president and CEO Dave Morgan said. "Millions loved these series on MTV, and now this wider theater will bring in millions more viewers who have never been able to see these shows."