Cross Media to launch Toronto edition

Packaging content across digital platforms event's theme

TORONTO -- After its inaugural conference in March, Cross Media NYC is crossing borders to launch a Cross Media Toronto event in July.

The Toronto conference on packaging content across digital platforms to build new business models is being launched by Cross Media NYC co-founders Gavin McGarry of Jumpwire Media and Jennifer Harkness, the former executive director of the Banff World TV Festival.

McGarry and Harkness, both NYC-based, will stage the inaugural Cross Media Toronto event on July 21 in partnership with Toronto's Mars Center and Norman Jewison's Canadian Film Center.