CTV going wall-to-wall for Winter Games

Broadcaster will air 22 hours of coverage a day

TORONTO -- Canadian broadcaster CTV, host broadcaster of the 2010 Olympics from Vancouver/Whistler, is planning round-the-clock coverage of the Winter Games.

Keith Pelley, president of the CTV/Rogers Communications consortium that holds the Canadian rights to the Games, said Wednesday that the broadcaster intends to air or stream every second of the Vancouver/Whistler sporting action across a cluster of domestic TV networks and media platforms.

"With our plethora of rights, consumers will be able to watch what they want and when they want it," Pelley said.

Exploiting Canada's five time zones and home-field advantage, CTV alone will air 22 hours of live sporting events and analysis daily. That's up from the 15 hours of daily coverage that the Canadian Broadcasting Corp. aired on average from the just-concluded Beijing Games.

The 2010 Olympics also will blanket cable's the Sports Network, French-language RDS, regional outlet Rogers Sportsnet and the RIS sports-headline channel.

Rogers will bring its Sportsnet sports channel, its OMNI- and Citytv-branded TV stations, and its mobile platform as the country's largest wireless phone provider.

The CTV/Rogers consortium also plans a dedicated Web portal for its Olympics coverage as well as extensive radio, VOD, print and mobile coverage.

The CTV/Rogers consortium also holds the Canadian rights to the 2012 Games from London.
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