CTV management reorganization continues

Adam Ashton upped to oversee overage of 2012 Olympics

TORONTO -- Adam Ashton, the marketing whiz behind Canadian broadcaster CTV's recent coverage of the 2010 Vancouver Olympic Games has been promoted to oversee coverage of the upcoming 2012 Summer Games multi-platform coverage from London, England.

Ashton, mostly recently vp of marketing for Canada's Olympic Broadcast Media Consortium, now becomes president of the CTV/Rogers Media-led Olympic Games provider for Canadians.

And Dan Cimoroni has similarly being bumped up at the broadcast consortium to the newly-created post of senior vp, sales and marketing.

The hires were made by Phil King, who last week was promoted to president of sports and executive vp of programming at CTV after serving as president of the TSN cable sports channel.

Before joining the Canadian broadcast consortium, Ashton worked under King at TSN for 10 years.

Ashton replaces Keith Pelley, who recently left CTV and the broadcast consortium to head up rival broadcaster Rogers Media.

Also emerging atop the current management realignment at top-rated CTV is Rick Brace, who becomes the Canuck network's president of revenue and business planning, with a senior advisory role for the 2012 Olympic Games coverage.