CTV, Rogers to Bid for Canadian 2014/2016 Olympic Games Broadcast Rights

Rival broadcasters set to make joint bid after success of their 2010 Vancouver Games multiplatform broadcast.


Rival broadcasters CTVglobemedia and Rogers Broadcasting look set to make ajoint bid for the 2014/2016 Olympics Games after the success of theirCanada-wide 2010 Vancouver Games multiplatform broadcast.

Andrea Goldstein, a spokeswomen for the CTV/Rogers-led Olympic BroadcastMedia Consortium said the two broadcasters are awaiting directions from theInternational Olympic Committee on when bidding for the 2014 Games in Sochi,Russia and the 2016 Olympics in Rio de Janeiro, Brazil are to be submitted.

"Vancouver 2010 was such an unprecedented experience, that we'd be remissnot to have discussions for future bids," she added, responding topersistent media reports that CTV and Rogers will resurrect their 2010/2012Games partnership for the 2014/2016 Olympics.

The Olympic Broadcast Media Consortium is still to bring the 2012 LondonOlympics to Canadian TV viewers.

"Each new set of Games brings a new set of opportunities, and we willevaluate accordingly," Goldstein added.

Keith Pelley, the former head of the Olympic Broadcast Media Consortium,earlier this year moved over from CTV to run Rogers Media.

That career move has not apparently upset the CTV-Rogers partnership.

On the contrary, BCE, the Canadian phone giant that offered wall-to-wallmobile coverage of the 2010 Olympic and Paralympic Winter Games as part of adeal with the Olympic Broadcast Media Consortium, appears to have an evenbigger appetite for the Olympics as it gets set to acquire 100% control ofthe CTV network, likely by mid-2011, pending regulatory approval.

A rival bid for the 2014/2016 Games is expected from the CanadianBroadcasting Corp., a past Canadian broadcaster of the Olympics.

But the public broadcaster, beset by ad revenue shortfalls and beholden tothe taxpayers, will likely be hard-pressed to match the deep pockets of CTVand Rogers.