CTVglobemeda restructures operations


TORONTO -- Aiming for agility in the digital age, Canadian media giant CTVglobemedia has unveiled a wide-ranging management reorganization.

Ivan Fecan, CEO of Toronto-based CTVglobemedia, in an internal memo sent out Monday night, said the Canadian broadcaster was restructuring its operations and shuffling its executive ranks to compete against U.S. media giants in an emerging multiplatform digital universe.

"...Our challenges come from more than our usual competitors. They also come from the fact that our entire industry is being transformed by digital media and technology," Fecan told CTVglobemedia employees.

To survive and thrive in the digital age, CTVglobemedia in June acquired rival broadcaster Chum Ltd. for $1.4 billion.

"The key to successful growth is to use our new scale to improve our programs and better differentiate our channels and new media experience, while becoming more efficient off screen," Fecan said.

The moves at CTVglobemedia on the programming side include Susanne Boyce being promoted from president of programming at CTV to president, creative, content and channels.

In her new role, Boyce will oversee the buying and scheduling of U.S. and Canadian programming at CTVglobemedia's conventional, specialty and digital platforms, excluding sports.

Also rising from the ranks is Ed Robinson, who becomes second in command to Boyce as executive vp of programming at CTV, and top sports executive Rick Brace, who is promoted to president, revenue, business planning and sports.

Despite remaining Canada's top-ranked broadcaster on the strength of hits like "American Idol," "Desperate Housewives" and the "CSI" franchise, CTV faces increasing competition from rival CanWest MediaWorks, which operates the Global Television and E! Canada networks countrywide.