Cult Accessories Label Mansur Gavriel Is Giving Ready-to-Wear a Go

Carol McColgin

Started with bucket bags, now they're here.

Mansur Gavriel, the cult accessories label built upon a solid foundation of bucket bags and chunky, low-heeled mules, is launching a ready-to-wear collection for the fall 2017 season this September — yep, another brand hops aboard the “see-now, buy-now” train.

The transition to an in-season show means that the brand will not have a presence at New York Fashion Week this February. "Our decision to simultaneously switch to a consumer-focused calendar is also exciting,” said the brand in a release. “We're looking forward to offering our customers such immediacy."

In previous seasons, the brand has created one-off custom pieces for their presentations, giving just a taste of the “full world” of Mansur Gavriel that will be seen in the forthcoming season. It was reported last year that the company had begun hiring designers to bring their fresh minimalism to ready-to-wear.

Originally founded by Rachel Mansur and Floriana Gavriel in 2012, the brand immediately accrued a high-fashion following of bloggers, vloggers, Insta-celebrities and industry insiders, and continued to pick up steam thanks to the low-inventory, high-demand cycle. (However, their minimalist style — particularly the bucket bag that was carried on the arm of every It-girl coast to coast — made the brand susceptible to knockoffs.)

Unlike its celeb-obsessed peer brands, Mansur’s rapid growth over the past four years feels organic in that they are not constantly pushing their A-list fans down the public’s throats. But that’s not because they don’t have any.

Though style mavens Miranda Kerr, Reese Witherspoon and Gigi Hadid have been repping the accessories label since 2015, a quick scan of the Mansur Gavriel Instagram shows the lack of paparazzi shots of supermodels on their daily coffee runs that seem obligatory to the rest of the fashion world. Whereas every major fashion house seems to be gunning for millennials, Mansur Gavriel doesn’t see the need.