Inside Tom Dixon and CURVE's New Culver City Store
CURVE x Tom Dixon is a fusion of designer labels (Rodarte and Rick Owens, to name a few) and modern home furnishings.
Iconic British furniture designer Tom Dixon has opened shop in Culver City’s newly debuted Platform. The 7,000-square-foot showroom is a joint venture with fashion retailer Curve, and offers a unique fusion of high-end clothing, home design, and, eventually, food: A striking marble champagne bar located under a precise line of Dixon's much-loved Beat pendant lights is set to open later this month.
For now, Dixon’s innovative designs — high-impact chandeliers, dramatic furniture and quirky home decor accessories — share showroom space with Curve’s collection of pieces by the likes of Rodarte, Rick Owens and Ann Demeulemeester.
Called CURVE x Tom Dixon, the spacious, high-ceilinged store mostly segregates the clothes from the home furnishings. Dixon’s seating, tables and bookshelves are arranged on one side, while Curve occupies the other. Small vignettes are arranged around a series of walls created by Dixon’s hanging rugs. Displayed throughout the entire space are his signature lighting pieces, what the designer is best known for, with his various collections clustered in groups for maximum impact.
And while he may be best known for his lighting — Gwyneth Paltrow, Jada and Will Smith, and Nate Berkus have all used his pieces in their homes — Dixon’s work extends far beyond pendants and chandeliers: In 2013, the British designer partnered with Adidas to create a collection of apparel, footwear and luggage, while more recently, he completed the interiors for Jamie Oliver’s Barbecue restaurant in London. The store is Dixon's third outpost; he also has shops in New York and London.
While fashion-meet-furniture stores can often feel like an awkward mashup, this one makes sense as a meeting of design minds where imaginative and head-turning looks are often accompanied by jaw-dropping prices. Located amid Platform neighbors such as SoulCycle, Aesop and Blue Bottle Coffee, it has yet to be seen if visitors to the edgy outdoor mall can be enticed into chandelier-shopping mode.
8850 Washington Blvd., Suite 101, Culver City, 212-228-7337. Open Monday – Sunday, 10am-8pm. Shopfirstname.lastname@example.org