CW turns up heat for 'Gossip'


OMFG is right.

The CW is launching a provocative new campaign for "Gossip Girl" using an image of two characters having sex.

One version is branded with the letters "OMFG," which is online slang for "Oh my fucking god." A tamer version uses "OMG." The image is taken from the show's pilot. Another ad in the series shows two characters making out in the back of limo branded with the ":O" emotion.

The ads are designed to promote the return of "Gossip" to original episodes on April 21 after its writers strike-induced hiatus.

The images hit the Internet a few days after the conservative watchdog group Parents Television Council targeted the CW for an anti-indecency campaign. The PTC is encouraging its members to file FCC complaints about a scene on "America's Next Top Model" that showed pixilated nudity.

"We wanted to create a provocative campaign that stands out from the competition and reminds viewers of some of the 'OMG' moments that have made Gossip Girl one of the most buzzed-about new shows on television," the CW said in a statement. "This sexy, sophisticated campaign speaks directly to our adult 18-34 viewers using expressions that are part of their lexicon."

To see the print ad, click here.