Czech Republic tunes in to MTV

CME inks multiyear licensing deal

MOSCOW -- Central European Media Enterprises, a leading television broadcaster in Central and Eastern Europe, and MTV Networks International on Thursday signed a multiyear licensing agreement.

The deal grants CME rights to launch a localized MTV channel in the Czech Republic and distribute the channel via cable and satellite platforms in the Slovak Republic.

MTV Czech, which is slated to launch in the first half of 2009, will operate as a fully localized, 24-hour channel as part of TV Nova’s family of terrestrial and cable channels.